The secret to any business that is built from scratch and for it to be a success is to build loyalty with your customers. Some strategies to help with this are:
Introduce a loyalty programme as it is one of the most powerful strategies to keep your customers loyal to your business. Customers want to appreciated and recognised for their loyalty so introducing this programme will tell your customers that their loyalty is appreciated. The secret of making your business a success is to give customers what they want. Customers want good quality merchandise, lowest prices, convenient hours, friendly service and guaranteed satisfaction with what they buy.
Guaranteed 100% money back
Offer your customers a 100% money back guarantee. This can be quite difficult for a business and they may dread it, but is a strategy to gain the loyalty of their customers that does work. Offering this service is not about the offer or either the guarantee, it’s about integrity. You are selling the customers your integrity and reputation, and when you put this on the line, they will notice and you will get their loyalty in return. Your reputation for honesty is the most important part in your business relationships. If you can do this your business will be a success.
Try and offer your customers a reasonable discount; this can be a good strategy to approach in business. Offering discounts is not all about the strategy as the main thing is your customer will understand the sacrifice you are undertaking for them.
Keep in touch with your customers
Staying in touch and connected with customer is another powerful customer retention strategy. This is one of the cheapest and effective ways of keeping in touch with your customers to keep them updated with the latest updates and offers. This can be done cheaply through a business blog, text messaging system or through social media such as face book etc.
Give free samples
An effective strategy to create a lasting impression on your customers is to give free samples to them. Businesses have been built on this customer retention strategy.
Free service delivery
Offer your customers a free delivery service or in some cases free shipping. Doing this can go a long way to strengthen your business. No matter what sort of business that you operate in, there is always the opportunity to offer a free delivery service or free shipping to your customers.
Deal with customer’s complaints immediately
This is probably one of the most important customer retention strategies. There is nothing worse than negative word of mouth spread by angry customers to ruin the reputation of your company. Customers hate when a business ignores them so try your best to deal with customer complaints as quickly as possible. Keep your staff trained on customer service skills as it will help your business for the future.
Hope these customer retention strategies help strengthens your business and keeps your customers loyal and happy.