Running a restaurant can be tough business. First you have to come up with a concept. You have to write a menu, hire staff, and keep up with the competition. You will wear many hats in this field. You have to do all this and more while providing good food.
When writing a menu, get creative. This is the center of your business. If you serve a pasta dish, tell what type of pasta you have like angel hair or linguine. Use attractive words like fire roasted or braised. Send a level of lingo that sells. Its gives the diners a perceptive and prestige to your dish. Make the dish special like farm fresh eggs or fresh baked bread. Point out some ingredients that stand out to your diners.